If there’s one thing I’ve learned after nearly eight years in packaging fulfillment, it’s that most brands don’t actually think about the box until something breaks. And by then, you’ve already lost the customer. Not just the product, the trust. Let me cut to the chase. You can have the sexiest unboxing experience on Instagram, but if your custom boxes collapse under a 30-pound stack in a UPS trailer, your brand becomes a punchline. I’ve seen it happen to six-figure DTC launc
